SEO Roadmap
Keyword Discovery
It is vital to identify the most popular keyword phrases and then to evaluate whether you have a reasonable chance of achieving a top ten position on Google, Yahoo and MSN - if not move onto the next most popular keyword and know when to pick your battles.
- Make a list of keywords phrases and the number of times they have been searched for using the Wordtracker Keyword Tool.
- Put these in descending order, most important at the top.
- Then research each keyword on Google, you are looking for the number of competing sites using the keyword in the title (use command allintitle:) and the number of backlinks each site has. This will give you indication on how difficult it would be to obtain a top 10 position.
- If you think you can compete on the term keep it, if not delete and move onto the next most searched for term.
- This should give you a list of top keywords you should target. I suggested he should have a target list of about 20-40 top keyword phrases.
On-page optimization
- Add a keyword rich title tag to every page - The title tag is the single most important element on a webpage from a search engine’s point of view. Here are some vital tips for that perfect title tag.
- Make each title tag unique.
- Target no more than three phrases per title.
- Separate each phrase with a hyphen - or pipe |.
- The shorter the title tag the more “weight” each word will receive.
- Only include “keywords”, try not to using words like; the, and, etc.
- Try to keep the title tag shorter than 63 characters (including spaces) to get the best results.
- Put your main target phrase at the beginning of the title tag, ensuring maximum exposure.
- Add well-written and motivating meta descriptions. Google gives very little weight to the contents of the meta description, so don’t write it for Google, write it for humans.
- Add meta keywords. Again not given much important by search engines, because they have been abused in the past. However, they do no harm and can be used for adding misspellings, etc. But keep them short, no more than 5 words.
Link building Strategies
- After looking at your competitor’s backlinks use a link command on yahoo “linkdomain:www.yourdomain.com”. Then set a target of at least 100 backlinks.
- Send
personalized email requests 1 by 1. Simply look at the backlinks of your
top 15 competitors. Then email any suitable websites with a personalized
email. Below is a sample email.
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Hi [FIRST NAME],
I hope you are well.
I stumbled upon your site today and would like to say that I found the link section very helpful.
I do have a suggestion for your link section. [COMPANY] probably makes the best [PRODUCT] around. I brought one recently and can’t believe how good they are. [PRODUCTS] are so much better than it used to be, plus it [ADD FEATURE HERE].
The site is [TARGET URL], check it out.
Thank you for your time.
Naveed.
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- Submit to quality paid directories A full list of the best web directories can be found here: http://www.seocompany.ca/directory/top-web-directories.html.
- http://dir.yahoo.com
- www.stpt.com/directory
- www.joeant.com
- www.ezilon.com
- www.botw.org
- www.elib.org
- http://directory.v7n.com
- www.rlrouse.com
- www.uncoverthenet.com
- www.abilogic.com
- www.sunsteam.com
- www.alivedirectory.com
- www.site-sift.com
- www.wowdirectory.com
- www.socengine.com
- www.octopedia.com
- Submit to 350 free directories at http://info.vilesilencer.com/main.php?rock=seo-friendly.php
- Write and submit at least 6 articles to about 15 directory websites.
- www.Searchwarp.com
- www.buzzle.com
- www.ezinearticles.com
- www.articledashboard.com
- www.goarticles.com
- www.isnare.com
- www.Articlesender.com
- www.biz-whiz.com
- www.ideaviewer.com
- www.digg.com
- www.ezineplug.com
- www.articlebiz.com
- www.bigarticles.com
- www.articlealley.com
- www.articlehub.com
- Submit one press release to sites like:
